We’re TWO Years Old!



Holy holy!  We’re two years old.  Can you imagine?  It’s such an exciting time.  Do you remember the first month we were open? We started with 20 bolts of fabric, two book cases, and a song and dance saying “it’s only gonna get better!!” And here we are two years later, nearly 1000 bolts of fabric and an AMAZING webstore.  Still today, we say “it’s only gonna get better!!”

Here’s a photo of our space three months after we opened.


But this time, it isn’t just me that’s saying it.  

The past two years wouldn’t have been possible with out my faithful sidekicks David and Melissa.  Nor without the help in transporting of all the diet cokes random strangers will bring or the kindness of my parents, Jack and Cathy, our AMAZING IT GUY who overwhelms and surprises me often, my deary-lou Jamie who makes dinner most nights and has adjusted to eating that dinner at 9:30 PM, our KFC & DJ for their consistency in working toward our vision, our dear friends at Silver in the City, plus the countless others who play with us on Mass Ave. Obviously, the list can go on and on.


Get down to 845 Massachusetts Avenue and celebrate!! We’re open SEVEN DAYS A WEEK!!   If you can’t make it down, you can now shop 24 hours a day at  Wooowee!!


Thank you as always for the comraderie and friendship.

Tell your friends! Tell your neighbors!  It’s time to CELEBRATE!

Lots of XXXOOO,

Heather + the gang


What’s on sale?! Liberty of London, Echino, Erin McMorris, Parson Gray, Birch Organic, Monaluna Organic, Lotta Jansdotter, Denyse Schmidt, Anna Maria Horner, RJR Solids, Melody Miller, Amy Butler, Carrie Bloomston, Heather Ross ———-> oh wait!  The ENTIRE STORE is on sale!!!!



At the checkout, you’ll be asked to enter a discount code.  Only one of the codes (happybirthdayct or newsies) will work.  You’ll need to decide which code is appropriate for your cart.  Everything in the store is 25% off with the code happybirthdayct except for the newest collections from Heather Ross, Amy Butler, and Carrie Bloomston (Such Designs).

If you want to use both codes, you’ll need to have two separate transactions in order to benefit from both codes, just make sure you separate the items.  Shop often.  We don’t mind.  But unfortunately, we can’t apply both codes to one cart.  We won’t be able to go back and manually change that code for you.  Sorry!  So filler up TWICE! Or three times, for good measure.


We super love that you’ve chosen in-store pick-up!  Please give us 24 hours to pull your fabrics, notions, and goodies.  We look forward to seeing you in 24 hours Downtown Indianapolis.  By then, we’ll have your goods ready to go.  If you won’t be able to make it downtown for over a week, let us know so we can keep your goods organized and not front and center.  We’d rather not shuffle ’em around too much.  Give us an estimate of when you’ll be in and we’ll bring your purchases out from their secret hiding place.  I mean, they’re precious, right?!

Karen LePage of One Girl Circus will be sewing with us on Friday Night

Friday, August 17, Karen LePage of One Girl Circus will be joining us during a special Friday night edition of Downtown Sewcial.  Come hang out with the author of SEWING FOR BOYS and sew with her.  We are honored to have her in attendance.  She is hanging out in Downtown Indianapolis during the Indianapolis GP Motorcycle Races at the Indianapolis Motor Speedway. (Her husband has a gig!  She’s along for the sewing ride).


I had the great fortune of meeting Karen in an aisle of the Kansas City Quilt Market while she was hanging out with Rashida Coleman Hale and Heather Braunlin Jones.  We became instant friends and I’m excited to host here in Downtown Indianapolis.  How cool is she to come hang with us?!  Love it!!


Call the store or email me if you want a reservation to sew at Friday Night’s Sewcial.  Otherwise, just drop by and say hey to Ms Karen!!  We’ll be glad to have you.  Image


Mayor Ballard Takes Advantage of Mass Ave’s Cultural Trail

Being on the Cultural Trail in Downtown Indianapolis along Mass Ave is GREAT!  We are constantly entertaining cyclists on century rides, runners training for the Indianapolis Mini-Marathon, and babies in strollers who prefer to be pushed along the brick path laid by the city of Indianapolis.  On Saturday morning during Camp Sew and Sew, Crimson Tate’s sewing club for kids, we spotted Mayor Greg Ballard as he hopped on his bike to take the Cultural Trail north to the Monon.  From the 800 block of Mass Ave, it’s a simple jaunt to 10th Street and away you go.  Thanks Mayor Ballard for entertaining us by posing with Crimson Tate’s sign after your bike ride.  He looks good, don’t you think, considering he had just returned from a long bike ride along the best Cultural District in the city, Mass Ave.  Perhaps his next adventure, a quilting class at Crimson Tate?!?  Come on in!!!Image