Seriously. Birch Organic is doing things right. Not only are their designs contemporary, innocent, and sometimes woodsy, but they speak to the modern family that wants imagination and beauty in their world. I love Cynthia and Jaysen, owners of Birch Organic. I secretly want to be best friends with them. It’s true that I like to imagine their house filled with sand from the beach, tropical flowers, and everyday magic. I imagine that they make their own sushi, decorate with luminaries when they host dinner parties, and would gladly welcome a neighbor to their kitchen counter for coffee any morning.
Daydreaming aside, one of the main reasons I like Birch Organic and the designs they’ve curated for their collections is because they create an imaginative space for kids to be kids. I find that the simple drawings on their fabrics lend themselves to a story that isn’t obvious. It inspires. And I want to make just about everything from their world.
Charlie Harper designs. Above a simple dress and below a Lunden Designs quilt. Girl! We need that pattern!
Below is a line called Fort Firefly. I couldn’t resist this line. It’s beautiful in its sage greens and burnt oranges. You’re gonna love it.
Quilt Market Review will continue until I run out of photos. I’m thinking by the Houston Quilt Market, I’ll be done. 😉 Rumor on the street is that bolts of ModBasics from Birch are coming in a few days to live Downtown Indianapolis. It’s always a celebration when new fabric arrives.